Luce Maintenance Group

How A Digital-First Strategy Grew a Small Traditional Business

Luce Maintenance Group is a commercial and residential facilities management company based in Singapore. They initially pursued outbound marketing to acquire new clients; however, this proved to be tedious and unscalable. So when direct sales becomes ineffective and time consuming, how does a traditional company find new potential customers?

Increasing brand visibility, at the right place, at the right time

Google Ads

  • We tapped Search Ads, which no other competitor was utilizing, to ensure that LMG was present in front of relevant audiences, when they were searching.
  • As a first mover, LMG’s Office Cleaning arm was able to capture up to 73% impression share, and their dominance persists until today.

SEO

  • Apart from paid search ads, we implemented search engine optimization strategies for longer term growth.
  • Today, LMG continues to rank #1 organically on Google search results for multiple keywords, with hundreds of new leads coming in annually.

Facebook Ads

  • We supplemented our search strategies with social media ads on Facebook. This allowed us to recapture non-converting users at a lowered CPC.
The results
191%
Increase in Engaged Traffic
>30%
Average Monthly Ecommerce Website Revenue Growth
17x
Average Return on Ad Spend on Facebook Ads

Powered by strong search strategies across all verticals, we were able to provide Luce with a winning formula for increased traffic and growth in different sales channels.

Andre Brown
Luce Maintenance Group

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