All of your digital marketing efforts will lead people to your website so it has to be beautiful, user-friendly, and conversion and search engine optimized. A great website can educate consumers about your brand, products, or services, and guide them through the customer journey all the way to conversion. We evaluate our clients' websites as part of our onboarding process in order to prepare them for paid traffic.
Once your site is live and can convert new leads, we will utilize a combination of paid marketing channels to identify your best traffic sources, from Google Search and Youtube to Facebook and Instagram. Based on the different stages of the buyers’ funnel, we will match audiences, devices, marketing channels, content, and more to maximize your existing assets and create unique customer touchpoints, increase brand awareness, and drive results.
As we build your digital marketing momentum, we always have your long-term goals in mind and strive towards building scalable marketing systems. Whether that means shifting to an SEO-first approach so you can rank #1 on Google or incorporating a more comprehensive content marketing strategy, we will guide you every step of the way. Armed with actionable performance data and exclusive consumer insights, your only direction will be onwards and up.
Our team members studied in the most prestigious universities in the world and are passionate about bringing tech innovations to our local communities. We have combined experiences working across a variety of industries including finance, tech, healthcare, and retail. We worked long hours, tested the latest marketing strategies, crunched financials, and designed sales decks to fuel the success of our companies. Now, we want to bring everything we have learned, our grit, and innovation, to Cardinal Digital and to our loyal clients.
We understand the different marketing needs of companies in various stages and with unique, diversified audiences. Digital marketing is not a one-size-fits-all solution and we will tailor our strategy to fit your specific needs. Unlike other digital marketing firms, we take a holistic approach to our clients' businesses that is transparent, data-driven, brand-conscious, and business savvy. We are your partners in growth.
From both investor and consumer perspectives, we have observed the most successful companies continue to harness the latest digital marketing techniques to connect with today's digital-first customers. These companies are available at multiple customer touchpoints, and so should you. We have helped to power the success of dozens of companies in the U.S. and Singapore.
However, marketing is only the first step. After we launch your campaigns, we utilize the data we've collected from your web traffic and customers to help you understand their values. We draw insights from the data we have analzyed and report them to you to help drive your content marketing and digital marketing strategies.
"Cardinal Digital's Adwords Services helped me get 11 new customers per week! Just a couple days of advertising, and I was booked through the weekend. Could not have scaled my business without their team."
- Dave H, Oasis Air Conditioning
“Cardinal Digital was great - beyond optimizing the campaign, they also gave a lot of thought into my product, and how my campaign fit into that. It was very helpful to have them think strategically about my digital advertising on the whole, and they definitely went above and beyond.”
- Wallace W, OfficeCleanz
"I am a new business owner with a steep learning curve with all things promotion and tech. The Cardinal Digital team was easy to work with and I am very pleased with the work in creating a custom website. I look forward to working with them again on other aspects of my business."
- Nichole M, Meditation Mindfulness
"We found Cardinal Digital to be excellent at helping us figure out where to start with our social media marketing strategy. They helped us craft a high-ROI Google AdWords strategy and to link our websites to all the various Google and Facebook tags and pixels. Will definitely be working with Cardinal Digital again!"
- Tejal E, Malavara
"A pleasure to work with - we achieved nice results to our organic rankings through Cardinal Digital's efforts."
- Terry R, Crystal Beverage Company
"Great work! Excellent communication! Highly recommend."
- Steve G, Smart Exteriors LLC
Before we start our work transforming your digital presence, we want to learn and understand your business, offline brand, and customers. We follow the design thinking process of
1) empathizing with our clients, 2) defining the problem,
3) ideating, 4) prototyping, and 5) testing. This process has proven successful for hundreds of companies and we are excited to apply it to yours.
Our initial aim is to have your marketing efforts fund themselves. We take incremental steps towards your broader marketing vision, starting with the stage with highest buyer's intent. After we prove ROI in the first stage, your small bet on digital marketing already pays off. Then, we move on to have your marketing budget fund bigger bets and produce greater returns.
We break down our big bets with the smart use of data. Every stage is rooted in data insights from previous marketing efforts so that we are never trying to reach a completely cold audience. Utilizing tools like Google Trends and Ahrefs Content Gap, we ensure that our leads will be timed for optimized conversions.