Apple, Nike, Microsoft, Nestle, Coca Cola, Starbucks, Google and so many others, these are all highly successful household brands we all know.
Each of them have poured in an immense amount of resources into carefully crafting their brand over time, and if you want to grow your business, you should be paying equally much attention to your brand in today’s world.
Branding is, put simply, how your business is thought of in consumers’ minds. It goes beyond your logo, products, services, functions, and benefits into how they see your brand and feel about it.
This brand pyramid makes up the essential stages of brand-building, starting from salience or simply how aware people are of your brand to the functional performance of your product / services as well as what people imagine when they think of your brand.
Most businesses stop at this stage but humans are emotional creatures; until you have captured their feelings and good judgments of your brand, your brand wouldn’t resonate with them and make them a loyal customer.
Just look at the Apple versus Android debate. Most consumers haven’t even tried the other side’s offering to make a logical selection but since they resonate so much with their chosen brand, they term themselves an “Apple user” or “Android user” with little to no switching intent.
Now you might be wondering, isn't it enough to have a great product or service? Sure, that’s great except we are living in a world dominated by great imitators.
Whether it’s a physical product or service, you can bet that your success can be picked up by another business and quickly replicated unless you have certain technological patents or proprietary knowledge.
Even then, we all know there are less scrupulous businesses out there which will still violate such restrictions anyway, even huge luxury brands are subject to such imitations and can do very little about them!
Yet the luxury brands still thrive despite imitators, and in fact consumers become even more discerning and aware of the differences between real and imitation goods. Why?
It’s all because of their branding! When you buy luxury brands, you aren’t buying the handbag, accessory or clothes, but the prestige and imagery that comes with that brand.
The power of branding is not just restricted to your customers as well, it even helps your business internally and as an employer. Google, Facebook, Amazon and many large brands are known as great employers because of their branding both on the consumer side and as an employer.
It’s crucial to note the importance of consistent branding both externally and internally.
Just imagine if Disneyland theme parks, branded as the happiest places on Earth, have poor employee welfare., That will hardly make for a happy experience for their customers as well!
Knowing the importance of branding, however, is only the first step. What can you do from here?
We suggest consulting the experts — here are some of the top Singaporean branding and brand design agencies in no particular order of merit.
Adwright is an established, integrated branding agency headquartered in Singapore which has been serving clients including local SMEs and global companies for over 20 years.
Their services include:
Their clients include:
Telephone: (65) 6227 7227
Email: enquiry@adwright.com
Website: https://adwright.com/en/
Highspark Agency focuses on visual and presentation strategy, helping corporate leaders tell their stories in a more powerful way through visual presentation. They are led by a young duo who were recently minted as Forbes 30 under 30 honorees.
Their services include:
Their clients include:
Telephone: (65) 8123 2362
Email: info@highspark.co
Website: https://highspark.co/
DDB is the most-awarded Effie Agency in Singapore, ranked No.1 for effective marketing for 12 years in a row. Part of DDB Worldwide, the fourth largest communications network in the world, with more than 200 offices across 100 countries, the agency focuses on innovative marketing to build brands with its specialisation in shopper marketing, digital and social, data and CRM and social for good.
Their services include:
Their clients include:
Telephone: (65) 6671 4488
Email: info@sg.bbd.com
Website: https://www.ddb.asia/
Vantage is a branding focused agency in SG that helps businesses grow for the long term by defining brands with relevance and impact to positively influence the people that matter.
Their services include:
Their clients include:
Telephone: (65) 6809 1290
Email: hello@vantagebranding.com.sg
Website: https://vantagebranding.com.sg/
Founded in 2012, Creativeans is the first ISO 9001:2015 and management certified brand consultancy design management and branding company in Singapore, Milan and Jakarta.
Their services include:
Their clients include:
Telephone: (65) 6957 5696
Email: info@creativeans.com
Website: https://www.creativeans.com/
MediaOne is a Singapore-based, full-service digital marketing and branding firm. The company believes that every brand is unique in its own way, and offers help for them to discover their true identity through branding, market research, and deep analysis.
Their services include:
Their clients include:
Telephone: (65) 6789 9852
Email: enquiry@mm.com.sg
Website: https://mediaonemarketing.com.sg/
A creative agency first started in 1982 in London, it provides transformational brand strategy, communications, digital experiences all across the world. They were also named as IPA Effectiveness Agency of the year.
Their services include:
Their clients include:
Telephone: (65) 6500 3000
Email: sid.tuli@bartleboglehegarty.com
Website: https://www.bartleboglehegarty.com/
Tomorrow Group is a branding consultancy agency in Singapore that provides a wide variety of branding, design, advertising and marketing services to assist professionals and companies to expand their businesses.
Their services include:
Their clients include:
Telephone: (65) 9797 7768
Email: ask@tomorrowgrp.com
Website: https://tomorrowgrp.com/
A dynamic boutique brand agency in SG, Global Dot Com Singapore offers full-service branding strategy and innovative deliverables through their broad spectrum of services.
Their services include:
Their clients include:
Telephone: (65) 6908 5866
Email: hello@globalbotcom.sg
Website: https://www.globaldotcom.sg/
SuperUnion is a global award-winning advertising, branding and positioning agency located in Singapore. The agency has a team of 750 people in 23 offices and 18 countries.
Their services include:
Their clients include:
Telephone: (65) 6351 1338
Email: singapore@superunion.com
Website: https://www.superunion.com/
Mag is a local creative branding firm and agency with a strong specialisation in the real estate vertical, alongside its parent VMWgroup the leading architectural and real estate visualisation agency.
Their services include:
Their clients include:
Telephone: (65) 6226 3837
Email: mag@mag.sg
Website: https://www.mag.sg/
TBWA Singapore is an award-winning branding firm consistently ranked among the top 10 global advertising agencies worldwide.
Their services include:
Their clients include:
Telephone: (65) 6225 5288
Email: mandy.goh@tbwa.com
Website: https://www.tbwa.com.sg/
Louken Group is a brand transformation agency based in Singapore. They help brands to become forward — digitising brands and training new leaders, transforming businesses to become brand leaders.
Their services include:
Their clients include:
Telephone: (65) 6299 0338
Email: hello@loukengroup.com
Website: https://www.loukengroup.com/
Lime Agency is a small purpose-driven branding agency which has served over 160 customers within 5 years of founding.
Their services include:
Their clients include:
Telephone: -
Email: info@lime-agency.com
Website: https://lime-agency.com/
Orient Design is a cross-disciplinary design firm based in Singapore focusing primarily on packaging design, brand identity design and graphic design. They also specialise in the FMCG (fast moving consumer goods) and F&B sector.
Their services include:
Their clients include:
Telephone: (65) 6702 5113
Email: info@orientdesign.com.sg
Website: https://www.orientbranding.com/
Neu Entity is a design driven agency for branding and web development. They are all about building beautiful brands. They believe good branding can help entrepreneurs be the force of good the world needs.
Their services include:
Their clients include:
Telephone: (65) 6240 6920
Email: hello@neuentity.com
Website: https://neuentity.com/
The Brand Theatre is a Singapore-based branding firm focused on infusing brand experiences into every single customer touchpoint.
Their services include:
Their clients include:
Telephone: (65) 6288 7812
Email: business@thebrandtheatre.com
Website: https://thebrandtheatre.com/
A veteran Singaporean branding agency, Hamilton Sherwind has developed and buil many successful brands in Singapore and parts of Asia. They provide a full spectrum of branding services from conceptualising, logo design, designing campaign visuals, layout and copywriting.
Their services include:
Their clients include:
Telephone: (65) 9843 9988
Email: sebastian@hswind.sg
Website: https://hamiltonsherwind.com/
Equus is a Singapore-based design company founded in1994, focused on unlocking the true potential of their client’s brand and delivering a unified brand experience, in any context.
Their services include:
Their clients include:
Telephone: (65) 6323 2996
Email: sales@equus-design.com
Website: https://equus-design.com/
Tangible is a brand strategy and business consulting firm founded in 2008, that combines consulting and creative skill sets to give clients comprehensive solutions. They believe brands are strategic management tools that should go beyond simply delighting customers.
Their services include:
Their clients include:
Telephone: (65) 6338 6320
Email: charlie.scott@tangible.com.sg
Website: https://www.tangible.com.sg/
A product or service with a strong brand identity gives many benefits — from economic ones like customer loyalty, improving your sales and marketing efforts to less tangible ones such as emotional connection, business clarity, consumer recognition and trust.
However, always remember that your brand is a reflection of the business which in turn is a reflection of the people in it and putting up a false image is unsustainable. So look for what you and your business truly stand for to create an outstanding brand that will stand the test of time.
