Pay per click or PPC is simply a model of digital advertising, where advertisers pay for every time their ad is clicked.
It was a shift in advertising model which was previously based on impressions or number of times the ad was displayed. Today, digital advertising continues to evolve and other models include paying for conversion (which could be sign-up, purchase or any other desired actions).
PPC advertising channels today include Google Ads, Facebook, LinkedIn and other major search or social media platforms, and also content network advertising platforms such as Outbrain, Revcontent and others.
In short, PPC agencies help to run paid advertising campaigns on such platforms to help clients reach their target audience.
Why Should You Engage A PPC Agency?
While it may be simple to get started with paid advertising on Google, Facebook and other major platforms, a PPC agency can help you optimise your audience targeting, bid strategy, ad frequency and timing, run dates, creatives, call-to-actions (CTAs) and much more!
It’s not only the running of a campaign that requires a great deal of marketing expertise and best practices, but a good PPC agency also helps you with the pre-campaign planning and strategy process, and post-campaign analytics and follow-ups to ensure you maximise your advertising budget.
Furthermore, as businesses are forced to go digital in the wake of the pandemic, the digital space is increasingly overcrowded and standing out is not merely a matter of your budget but requires strategy, digital marketing expertise, data and best practices.
We highly recommend going to the experts if you have a decent budget and are unfamiliar with PPC marketing. It is better to spend more and get a higher return on your investment (ROI) than to save on agency fees and end up with little or even nothing to show for your results.
PPC Singapore: Top Agencies in Singapore 2021
1. Cardinal Digital
Cardinal Digital is a boutique digital marketing and consulting firm helping SMBs leverage digital marketing and technology to build sustainable businesses. We practice a design thinking approach, seeking to understand our clients, markets and audiences before designing and executing projects tailor made for them.
Beyond simply providing PPC campaign services, we believe that omnichannel presence is integral to the future growth of any business and thus provide holistic, end-to-end services from website design to PPC campaigns and SEO.
Services: PPC, Digital Consultancy, SEO, Social Media, Web Design
Key Clients: Tempur Philippines, Homefresh, WYN2000, Colebuild
Website: https://www.cardinaldigital.com/
2. AUN Global Marketing
AUN Global Marketing is a publicly listed company headquartered in Tokyo and has been operating in Singapore since 2010.
Services: SEO, PPC, Social Media, Digital Consultancy
Key Clients: AVS, NTU, SMU
Website: https://aun-singapore.com.sg/
3. Brew Interactive
Brew Interactive has been a digital marketing agency for high growth companies since 2009, and believe in a completely custom approach to every client.
Services: SEO, PPC, Digital Advertising, Content Marketing, Social Marketing
Key Clients: 3M, Prudential, Oppo, Hitachi
Website: https://brewinteractive.com/
4. Aiden Creative
Aiden Creative is an integrated marketing agency founded in 2012 focusing on digital marketing and SEO.
Services: PPC, SEO, Social Marketing, Web Development, Email Marketing
Key Clients: Esplanade, Royce, Mediacorp
Website: https://www.aidencreative.com/
Location: 229 Mountbatten Road, #03-38 Mountbatten Square, Singapore 398007
5. Essence Singapore
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world.
Services: PPC, Digital Advertising, Social Marketing, Data Strategy, Consulting
Key Clients: Google, Scoot, NBCUniversal, L'Oreal, Financial Times.
Website: https://www.essenceglobal.com/
6. Oom
Founded in 2006, Oom is one of the leading digital marketing agencies in Singapore specialising in SEM and SEO.
Services: PPC, Content Marketing, SEO, Social Media Marketing, Web Development
Key Clients: Mandarin Self Storage, Rentokil, Gaius Walks
Website: https://www.oom.com.sg/
7. SME Digital Marketing
SME Digital Marketing is centered around helping clients realise their business goals and recommend digital strategies based on what works.
Services: Brand Strategy, Search Engine Optimisation, Website Development, Google/Facebook Ads, Email Marketing, Content Marketing, Analytics
Website: https://smedigitalmarketing.sg/
Location: 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
8. Aemorph
Aemorph is a local digital marketing agency that provides a wide range of services including video content and live streaming.
Services: SEO, Paid Media, Video Production & Content, Web Development, Live-Streaming
Key Clients: Acuris, The Dessert Parlour / DonutFest Australia
Website: https://aemorph.com/
9. Happy Marketer
Happy Marketer is an outstanding digital marketing agency in Singapore that is committed to make businesses happy through their holistic digital marketing strategies.
Services: PPC, SEO, CRM & Loyalty Marketing, Data Analytics, Content Marketing, Digital Training
Key Clients: Citibank, NTUC Income, AXA
Website: https://www.happymarketer.com/
10. 2Stallions
2Stallions is an award-winning digital marketing agency in Singapore specializing in SEM, SEO, social media management and web & mobile development.
Services :SEM, SEO, Web & Mobile Development
Key Clients: People’s Association, PhysioActive, RedBull
Website: https://2stallions.com/
11. IH Digital
IH Digital is a 360° digital marketing agency in Asia that specialises in social media marketing, consultancy and research, website design, search engine management, search engine optimisation, and advertising.
Services: SEM, PPC, Social Media Advertising
Key Clients: Honda, Sulwhasoo, Panasonic
Website: https://www.ihdigital.com/
12. Digital Nova
Digital Nova is a local Digital Marketing Agency that offers SEO, SEM, SMO and SMM services to digitally transform businesses.
Services: SEO, SEM, PPC, Social Media Marketing & Optimisation
Key Clients: PropNex Singapore, AutoTrade Singapore, Outback Steakhouse SEA
Website: https://www.digitalnova.sg/
Closing Thoughts
While paid advertising may seem like a simple affair of running ads on the platforms, it’s far more complicated than that! Without sufficient experience and expertise, you could be burning your advertising budget for minimal returns.
Hence, we highly recommend picking a trustworthy partner agency equipped with proven strategies and best practices in running PPC campaigns to get the best returns for your paid ads.
Contact us to find out more for free at hello@cardinaldigital.com.
