Black Hat SEO is the practice of improving and manipulating a website’s search engine ranking with the use of unethical practices that go against search engine guidelines. And despite being a branch of SEO—a process known for favoring long-term and sustainable progress—black hat SEO prioritizes quick and instant results.
Schema markup, also commonly referred to as structured data, is a code used by search engines to understand the contents and elements of a webpage, as well as how to categorize it accordingly during the indexing and crawling process.
With a series of processes and algorithms, search engines can understand a user’s search query and quickly return a ranked list of results based on relevance, authority, and user experience among other things.
A website builder is a company or a team of professionals that specializes in creating and maintaining websites for individuals, businesses, or organizations. Carefully choosing a website builder is crucial because it directly impacts your online presence, business success, and the overall experience for the website visitors.
Keyword research is an SEO technique that allows you to find the right keywords to help your content reach your desired audience, and this is often based on a list of criteria such as search volume, competitiveness, keyword density, and keyword difficulty.