In 2024, mastering SEO requires not only skill but also access to the right tools. By utilizing the right SEO tools, you can easily gather the necessary data and insight to improve your rankings on SERPs. Fortunately, today it is very easy to find SEO tools that can help either seasoned marketers or newcomers to optimize their SEO strategies at a free cost.
Check out below for the best 30 Free SEO Tools that we have curated, as this can help your website thrive in 2024!
30 Best Free SEO Tools to Use
1. Google Search Console
It’s not too much to say that Google Search Console works as the heartbeat of SEO as it can provide invaluable insight into a website’s performance on Google Search. This SEO tool offers a comprehensive overview of your site’s visibility, such as indexing status, keyword rankings, and even click-through rates. The data that you get from Google Search Console, will not only help inform you of the current position of your site - but it will also allow you to identify and rectify potential issues in your site efficiently.
2. Google Keyword Planner
Google Keyword Planner is a free SEO tool designed to help you discover new keywords so you can achieve success for your search campaign. It offers valuable data like search volume to gauge how well a keyword might rank. One of the tool's strengths is its ability to highlight long-tail keywords, aiding Google in better understanding your content.
3. Google Lighthouse
Google Lighthouse stands as an SEO tool and browser extension that provides comprehensive reports on your site’s SEO performance. Not only that, but Google Lighthouse also offers actionable recommendations to enhance your site.
4. Google Analytics
Google Analytics is another great SEO tool by Google that can provide important SEO metrics to help you understand your rankings. You can simply use them to access through the HTML code added to your website. Once it's set up, it shows real-time data on your site's visibility and performance. More than that, this tool also reveals the keywords that bring visitors to your site. Additionally, it tracks a wide range of crucial metrics like bounce rate, retention, demographics, monetization, engagement, and more.
5. Google SERP Snippet Optimization Tool
Another great SEO tool is the Google SERP Snippet Optimization Tool. This tool is a valuable free SEO tool that allows you to create and optimize meta titles and descriptions for web pages. What makes it even more standout, is that this tool provides a real-time editor where users can input text and see how it would appear in Google search results. This tool is essential if you’re looking to improve SEO efforts by ensuring that the web pages stand out in Google search results.
6. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a tool that helps crawl websites to examine essential SEO elements like broken links, page titles, meta descriptions, and more. This tool is vital for performing thorough website audits, so you can pinpoint areas that need improvement, ensuring your site performs optimally in search engine results pages (SERPs).
7. Google Trends
Keeping up with the latest trends is vital in SEO, and Google Trends provides real-time data on popular search queries and trending topics across the internet. By spotting these emerging trends and seizing timely opportunities, you can adjust your strategies to stay ahead of your competitors.
8. Google Business Profile
Google Business Profile is a free SEO tool that allows businesses with physical locations to create and manage their Google listing. This listing appears when users search for the business on Google or Google Maps, providing essential information like location, hours of operation, and customer reviews. Google Business Profile can help to enhance local visibility by ensuring accurate and up-to-date business information appears in Google search results and maps.
9. Ahrefs
Ahrefs is another SEO tool that can be utilized with free or premium features. One of Ahrefs standout features is the keyword generator, which displays keyword volumes along with related phrases and questions. Another benefit of Ahrefs is the keyword rank checker, which allows you to see how well you rank for specific keywords. Free users can also use the broken link checker, although it only shows up to 10 broken links in the free version, which might limit its usefulness.
10. Answer The Public
Answer The Public is an excellent free tool for discovering "question keywords." The tool will generate numerous question-based suggestions related to keywords that you search for. This suggestion will reflect on what people might be searching for.
11. SEOptimer
SEOptimer is a free SEO audit tool that delivers a comprehensive analysis of a website's on-page SEO elements, such as meta tags, headings, and image optimization. By identifying areas needing improvement and providing actionable recommendations, SEOptimer can help you optimize your websites to the fullest.
12. SEMRush
SEMRush offers a free version of SEO tools with a plethora of quality features. It provides valuable functions such as SEO writing assistant, position tracking, as well as keyword and domain analysis; offering detailed insights into each keyword and domain. The free plan also includes a Site Audit function, identifying website issues and suggesting fixes to enhance overall SEO performance. What makes Semrush special is that it has a user-friendly interface, which remains accessible and easy to use even for a beginner who’s looking to enhance their site SEO.
13. MozBar
MozBar is another free SEO tool that is also available as a Chrome extension. It's easy to set up and highly useful. With MozBar, you can view domain authority, making it perfect for analyzing competitors and discovering new keyword opportunities. MozBar provides accurate page optimization details and content suggestions based on the keywords you search for. It also shows keyword difficulty, helping you to target lower-difficulty phrases and keywords for better ranking. What makes this tool even special, it can also allow you to customize your searches by country or region to meet your specific needs.
14. CanIRank
CanIRank is an SEO tool that provides detailed analysis and keyword suggestions to enhance SEO strategy. This tool covers all aspects of SEO, from keyword research to site performance analysis. The key feature of CanIRank is its ability to answer the question, "Can I rank for this keyword?" quickly and reliably. Beyond just showing ranking probability and keyword difficulty, CanIRank provides numerous recommendations to help you improve your chances of ranking for the chosen keyword. By utilizing CanIRank, you will have actionable suggestions to improve your ranking for specific search terms. If you seek a free SEO tool to determine keyword ranking potential, CanIRank can be a great choice.
15. RankMath
Looking for an SEO tool that is suitable as a WordPress plugin? Then RankMath should be your go-to choice. RankMath is a comprehensive WordPress plugin that offers a wide range of features for its free users, making it one of the top free SEO tools available for WordPress. It is designed to help users optimize their website content and improve their SEO performance. RankMath can provide an SEO analysis score, which evaluates how well-optimized a page is for SEO.
16. Robots.txt Generator
Robots.txt Generator is a tool that is used to customize the Robots.txt file for a website. The Robots.txt file is a text file that instructs search engine crawlers which pages or sections of a website they are allowed to crawl and index.By using a Robots.txt Generator, you as the site owner can specify directives for search engine robots, such as allowing or disallowing access to certain directories or files, setting crawl delay, and specifying the location of the website's XML sitemap.
17. Ubersuggest
This tool provides numerous keyword suggestions based on the keyword or domain you input. But because it offers a premium plan, the free version might have slight limitations. As a free user, you're restricted to searching for up to 3 keywords per day. But worry not because it remains efficient as it can offer ample keyword suggestions to enhance your presence in search engine results pages (SERPs). Furthermore, the keyword suggestions come with a wealth of useful information, including keyword volume, paid difficulty, cost per click, SEO difficulty, and more.
18. Pagespeed Insight
Website speed has emerged as a crucial factor in SEO, with Google placing greater emphasis on site performance. This tool allows you to assess your website's speed and receive a score ranging from 0 to 100. It's essential to note that you'll receive separate scores for both mobile and desktop speed, as both are integral to your site's overall performance. Even in 2024, optimizing your website speed remains paramount for maintaining a strong presence in search engine rankings.
19. Animalz Revive
Animalz Revive is a tool designed to identify outdated content on the q website, thus allowing you to update it efficiently. The ultimate feature of Animalz Revive is its "Traffic Loss Since Peak (Views)" metric, which can provide precise data on how many visitors you are losing due to old and outdated content, enabling you to prioritize updates effectively. But remember that you need to connect your Google Analytics account to utilize this tool.
20. Yoast SEO
Another great SEO tool for WordPress is Yoast SEO. It is a great plugin tool for WordPress that can help you optimize your content for search engines. Another great feature of Yoast SEO is its automatic updating of XML sitemaps whenever a new page is added. This will ensure that search engines can efficiently crawl and index your website. On top of that, the plugin also includes features for enhancing your website’s social media presence, such as adding social media metadata to your content. This whole feature that you can get on Yoast SEO, shows that this is a valuable tool that can be useful to enhance the SEO of a WordPress site.
21. GTmetrix
Another great free SEO tool is GTmetrix. This is an SEO tool that is designed to help you analyze your website’s performance, structure, and page loading speed. By having this information on hand, you will be able to identify and address potential problems to improve your site’s overall efficiency.
22. AlsoAsked
AlsoAsked is a free SEO tool that simplifies the process of discovering questions related to a keyword. By entering a keyword into the website, users can generate a complete People Also Ask (PAA) diagram, revealing popular and sub-questions that are relevant to the topic. You can explore these questions further by clicking on them to reveal additional related inquiries.
Hunter
Hunter is a free SEO tool designed to streamline link-building by quickly locating the email addresses of key individuals at various companies. This tool helps you establish direct contact with potential collaborators, making the link-building process more efficient. When you use Hunter, you will be able to find and save contact information for specific individuals within a company. This allows you to directly reach out to them for backlinks, guest articles, and other collaborative opportunities.
23. Hunter
Hunter is a free SEO tool designed to streamline link-building by quickly locating the email addresses of key individuals at various companies. This tool helps you establish direct contact with potential collaborators, making the link-building process more efficient. When you use Hunter, you will be able to find and save contact information for specific individuals within a company. This allows you to directly reach out to them for backlinks, guest articles, and other collaborative opportunities.
24. Monitor Backlinks Free Backlink Checker SEO Tool
The Monitor Backlinks Free Backlink Checker SEO Tool is designed to help you identify which sites are linking to your website. By simply entering your website URL, you can get a comprehensive list of your backlinks. Additionally, you can analyze a competitor’s backlinks by entering their URL, aiding in the development of a potential backlink database. This allows you to identify potential backlink sources and strengthen your link-building strategy.
25. Keyword Tool
Keyword Tool is a versatile keyword research tool that supports search engines like Google and Bing, as well as platforms like YouTube, Amazon, X, and Pinterest. It helps users find relevant long-tail and short-tail keywords for their content and marketing strategies. Although Keyword Tool offers the Pro version that requires you to pay, you don't have to be worried - as the free version can also provide access to some of its best features.
26. Seobility
Looking for a tool that can evaluate whether your site is compliant with the current SEO guidelines? Then utilizing Seobility is your answer! By utilizing Seobility you can try its Content Report feature, which helps you to identify pages with content-related SEO issues such as duplicate content, missing meta titles, and keyword stuffing, helping you optimize your content effectively. By simply entering your URL, you receive a comprehensive analysis along with actionable tips for improving your site's optimization.
27. SEO Site Checkup
SEO Site Checkup is a tool that provides a user-friendly SEO analysis of your website. By entering your URL on the homepage, you receive a detailed list of results indicating your site's SEO status and tips for improvement. The key feature of SEO Site Checkup is its "how to fix" button, which offers specific advice on actions you can take to resolve identified SEO issues, ensuring you always know your website's SEO standing and how to improve it.
28. Exploding Topics
Exploding Topics is a tool that can identify trending topics just before they become mainstream. By targeting these emerging trends, you can create timely content that boosts your website’s visibility and engagement. By being able to pinpoint rapidly growing trends, you will be able to capitalize on these topics before they reach peak popularity.
29. BrightLocal
BrightLocal offers a range of free local SEO tools tailored for small businesses. These tools include the Google Review Link & Place ID Generator, Local RankFlux for tracking daily rankings and algorithm changes, Local SERP Checker for localized keyword research, and the Local Listings Health Scanner to monitor business listing accuracy across the web. By utilizing BrightLocal, you will be able to customize Google review links, track local rankings, perform keyword research, and monitor listing accuracy across various platforms.
30. Help a Reporter Out (HARO)
Help a Reporter Out (HARO) is a valuable resource for connecting with journalists and sources, which can indirectly enhance your SEO efforts. Although HARO is not your usual SEO tool, it can be a great tool to help you build relationships with the press and improve your website's visibility to rank well over time.ConclusionFrom keyword research and content optimization to website analysis and trend tracking, these free SEO tools we have curated can help you to drive organic traffic, enhance user experience, and achieve sustainable growth for your website. Wait no more and start to utilize these tools according to your needs!
Conclusion
From keyword research and content optimization to website analysis and trend tracking, these free SEO tools we have curated can help you to drive organic traffic, enhance user experience, and achieve sustainable growth for your website. Wait no more and start to utilize these tools according to your needs!
