The beauty industry continues to evolve daily, offering us a numerous beauty product option. It seems like there is always something new every day. So how do people go through all of the products and choose the best one? The answer is through beauty influencers!
A beauty influencer is someone who uses their social media platforms to share insights, reviews, and tutorials about beauty products and services. They are often trusted by their followers for their expertise, authentic opinions, and engaging content, making them highly influential in shaping purchasing decisions.
If you are a brand, collaborating with beauty influencers can significantly enhance your marketing strategy. These influencers connect directly with niche audiences, creating relatable and persuasive content that drives brand awareness, trust, and, ultimately sales. Are you currently looking for Singapore beauty influencers to partner up with? Check out our list below to make your life easier.
20 Singapore Beauty Influencers You Should Know
Christabel (@bellywellyjelly)
Christabel is a prominent social media personality who has collaborated with top-tier brands like Dior, SK-II, and Guerlain. Her platform is a haven for authentic skincare and makeup reviews, where she shares her tried-and-tested beauty picks along with glimpses into her lifestyle.
- Instagram: https://www.instagram.com/bellywellyjelly/
- Followers: 301K
Leanne Ho (@loveforskincare)
Leanne Ho is a 51-year-old beauty expert whose youthful appearance and passion for wellness, makeup, and skincare have earned her a loyal following. Inspired by her grandmother’s dedication to self-care, Leanne has spent over a decade promoting the idea that beauty and self-care are for everyone, regardless of age. She is a valuable partner for brands targeting anti-aging and skincare audiences.
- Instagram: https://www.instagram.com/loveforskincare/
- Followers: 64.3K
Roseanne Tang (@roseannetangrs)
Certified by the London School of Beauty and Makeup, Roseanne Tang started her career as a professional makeup artist. Serving clients across Singapore, her exceptional skills have established her as one of the most trusted beauty influencers in the country. Beyond collaborating with renowned brands, Roseanne also conducts her makeup classes, emphasizing natural looks that enhance features rather than conceal them.
- Instagram: https://www.instagram.com/roseannetangrs/
- Followers: 13.6K
Mongchin Yeoh (@mongabong)
A veteran content creator with over 11 years in the beauty space, Mongchin Yeoh is a well-known name among beauty enthusiasts. Her content spans makeup tutorials, skincare tips, fashion, and lifestyle, offering something for everyone. Mongchin’s relatable and practical beauty advice has earned her a dedicated fanbase, making her an ideal collaborator for brands looking to reach a wide spectrum of beauty enthusiasts.
- Instagram: https://www.instagram.com/mongabong/
- Followers: 313K
Michelle Sielman (@bubblymichelle)
Michelle Sielman’s Instagram is a treasure trove for fans of luxury beauty and travel content. Michelle is known for her honest reviews of high-end cosmetics. Her expertise in luxury beauty makes her the perfect bridge for brands aiming to connect with a discerning, upscale audience.
- Instagram: https://www.instagram.com/bubblymichelle/
- Followers: 66.3K
Annabel Lee (@followthatway)
Annabel Lee’s Instagram is a dream for nail art enthusiasts. From intricate floral designs to anime-inspired creations, Annabel’s posts showcase her artistic talent and creativity. She also shares tutorials and product recommendations, making her a top pick for brands in the nail and beauty industry looking to captivate a niche audience.
- Instagram: https://www.instagram.com/followthatway/
- Followers: 80.4K
Ivia Nat (@ivianathui)
Ivia Nat is dedicated to helping her followers achieve flawless skin. Her comprehensive beauty tips make her a trusted source of self-care advice.
- Instagram: https://www.instagram.com/p/DCNogmoyQc8/?img_index=1
- Followers: 25.6K
Cinddie (@cinddie)
Cinddie’s pastel-hued Instagram feed is a visual delight. Known for her love of soft, dreamy aesthetics, she shares skincare and makeup tips that resonate with millennial and Gen Z audiences.
- Instagram: https://www.instagram.com/cinddie/
- Followers: 13.9K
Sahur Saleim (@sahursart)
A renowned makeup artist and CEO of her beauty brand, Sahur Saleim combines creativity and expertise. Her feed features makeup demos, tips, and swatches that cater to her audience. Sahur’s reputation as an artist and entrepreneur makes her an excellent partner for brands looking to elevate their marketing reach!
- Instagram: https://www.instagram.com/sahursart/
- Followers: 276K
Andrea Chong (@dreachong)
Andrea Chong’s platform seamlessly merges beauty and fashion. Known as a style icon and co-founder of a fashion brand, Andrea also shares beauty recommendations that complement her chic aesthetic. Her ability to influence both the beauty and fashion markets makes her a versatile choice for brand collaborations.
- Instagram: https://www.instagram.com/dreachong/
- Followers: 308K
Jamie Tan (@jamietyj)
Jamie Tan’s content addresses modern skincare challenges, providing solutions for everything from acne to anti-aging. An award-winning influencer, Jamie combines beauty advice with relatable content, making her a trusted source for her followers and a strong advocate for brands in the skincare industry.
- Instagram: https://www.instagram.com/jamietyj/
- Followers: 48.2K
Adlina Anis (@AdlinaAnis)
Adlina Anis champions beauty and fashion for hijab-wearing women. Her content includes makeup reviews, skincare advice, and hijabi fashion tips, making her a must-follow for modest fashion and beauty enthusiasts.
- Instagram: https://www.instagram.com/adlinaanis/
- Followers: 40.3K
Xin Lin Khaw (@xinlinnn)
Xin Lin believes beauty encompasses the entire body and pairs her reviews with thoughtful insights. Her classy and holistic approach to beauty has earned her a dedicated following, making her a great choice for brands looking to promote comprehensive self-care.
- Instagram: https://www.instagram.com/xinlinnn/
- Followers: 182K
Karen Ashley Ng (@renzze)
Karen started her journey as a beauty influencer through her blog renzze.com, she eventually widened her reach through posting content on Instagram. Her content mainly showcases her love of travel, nature, and art, she blends these into her beauty and lifestyle posts.
- Instagram: https://www.instagram.com/renzze/
- Followers: 27.9K
Roanna Tan (@paradeoflove)
Roanna Tan is known for her love of luxury beauty. Her content appeals to those who enjoy exploring premium products and creative visuals, making her an ideal collaborator for brands targeting high-end consumers.
- Instagram: https://www.instagram.com/paradeoflove/
- Followers: 19.6K
Smita DeSouza (@SmitaDeSouza)
Smita DeSouza is a makeup artist celebrated for her expertise in both Singaporean and Indian styles. With a focus on skin-friendly products, Smita’s clean and minimalist aesthetic appeals to audiences seeking thoughtful beauty advice. Her cross-cultural influence makes her a strong candidate for brands targeting diverse markets.
- Instagram: https://www.instagram.com/smitadesouza/
- Followers: 3,037
Ena Teo (@ena_teo)
By day, Ena Teo is a real estate agent, but by night, she is a beauty influencer who keeps her audience up to date with the latest trends. As a brand collaborator with names like Estee Lauder, Ena’s versatility makes her a unique asset for both lifestyle and beauty brands.
- Instagram: https://www.instagram.com/ena_teo/
- Followers: 7,896
June Dujuor (@junedujuor)
June Dujuor’s creative, humorous approach to beauty content resonates with younger audiences. She combines informative reviews with entertaining posts, making her a strong partner for brands seeking to engage Gen Z and millennials.
- Instagram: https://www.instagram.com/junedujour/
- Followers: 5,877
Cyndi Soh Xinyi (@xinyicyndisoh)
Cyndi blends beauty, travel, and fashion into her aesthetic content. Her timeless style and detailed reviews inspire her followers to elevate their looks, making her a strong ally for brands in the beauty and lifestyle sectors.
- Instagram: https://www.instagram.com/xinyicyndisoh/
- Followers: 9,245
Michelle (@icefrostdiary)
Michelle’s detailed skincare reviews cover a wide range of products. Trusted by many brands, Michelle is a strong advocate for products aimed at solving skin concerns.
- Instagram: https://www.instagram.com/icefrostdiary/
- Followers: 9,106
Why Should You Work with Beauty Influencers?
Partnering with beauty bloggers offers a unique and effective way to elevate a brand's visibility and credibility in the competitive beauty market, here’s some of the benefits you can gain by working with beauty influencers:
- Beauty influencers cater to niche audiences who seek beauty tips, products, and trends. By collaborating with them, you can reach a highly engaged audience that aligns well with your products and services.
- Influencers build strong relationships with their followers through authentic and relatable content. Their recommendations carry weight, which can influence purchasing decisions.
- Beauty influencers are skilled at creating visually appealing and engaging content,
- Endorsements from beauty influencers can boost brand awareness and attract new customers.
- Influencers often include product links, reviews, and brand mentions in their posts, improving your brand’s online visibility and driving traffic to websites or e-commerce platforms.
Whether you’re a brand looking to boost your visibility or an individual seeking beauty inspiration, hopefully, this list helps you discover the perfect Singapore beauty influencers to follow or collaborate with!
